ZOOM INTO FALL – ACCELERATION OF CONSUMER TRENDS
Thursday, September 10, 2020 at 1:00 pm
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Our distinguished guest speaker is Ira Mayer. As the former publisher of Research Alert, Ira Mayer has been tracking consumer trends for more than 30 years.
Today, a deadly virus, a revitalized Black Lives Matter movement, and a deep recession are accelerating long-term trends that will shape consumer behavior for generations to come.
In this session, you will discover:
- How Covid-19, the social justice movement and the economy are forcing marketers to acknowledge the buying power of older consumers, Blacks, and Hispanics
- Why this virus is changing moms’ influence on their daughters’ brand preferences
- How the Operation Warp Speed quest for a novel coronavirus vaccine fits a long-standing “need it yesterday” ethos
- What authenticity means in the “fake news” era
- How government efforts to counter the recession are accelerating the shift to a cashless society
Join Ira for a look at these trends — plus five more to monitor as the pandemic recedes.
For more information about the speaker: https://iramayer.com/about/
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